Virgin Media to avoid unachievable speed claims
Virgin Media are promising to avoid claims of unachievable speeds for its National Broadband product. This is the service that is available if you live in a non-cable broadband enabled area, and is provided using DSL over the phone line like most other broadband providers.
The new marketing for the national products will set out the speed as being "the fastest broadband we can give you" which is largely limited by the distance to the local telephone exchange. The cable broadband service, which it calls fibre optic broadband, will still be listed as providing an "up to" speed based on the product purchased as these are not affected in the same way as the technology limited ADSL based products.
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