Confusing jargon blamed for IT spending slump
Consumers are putting off purchases because of obscure terms such as 'megahertz', 'Bluetooth' and 'DVR', according to a survey
Consumers are balking at technology purchases because they don't understand the technology in PCs and other high-tech gadgets, according to a new survey carried out on behalf of an AMD Consumer Research Group.
The AMD Global Consumer Advisory Board (GCAB), founded by processor manufacturer AMD, claims that the study is the first to quantify the effect that tech confusion has on purchasing behaviour.
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Confusing jargon blamed for IT spending slump
Discussion in 'News' started by SimonV, Jul 8, 2003.
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