Confusing jargon blamed for IT spending slump

Discussion in 'News' started by SimonV, Jul 8, 2003.

  1. SimonV
    Honorary Member

    SimonV Petabyte Poster Gold Member

    Confusing jargon blamed for IT spending slump

    Consumers are putting off purchases because of obscure terms such as 'megahertz', 'Bluetooth' and 'DVR', according to a survey
    Consumers are balking at technology purchases because they don't understand the technology in PCs and other high-tech gadgets, according to a new survey carried out on behalf of an AMD Consumer Research Group.

    The AMD Global Consumer Advisory Board (GCAB), founded by processor manufacturer AMD, claims that the study is the first to quantify the effect that tech confusion has on purchasing behaviour.

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