Skype launches in-call ads

In the kind of emetic doubletalk that can only be produced by highly-trained university professionals, Skype has justified its launch of in-call advertising by saying the move will let people “have meaningful conversations about brands in a highly engaging environment”.

Admittedly, it’s proven devilishly difficult over the years to turn the popular free-but-proprietary-VoIP platform into a river of gold: first, its founders only struck a paying vein by selling to eBay, and now Microsoft is having a shot at “monetizing” Skpe.

Full Story here