Microsoft buys web comparison site Ciao for search strategy

Discussion in 'News' started by Kitkatninja, Aug 30, 2008.

  1. Kitkatninja
    Highly Decorated Member Award 500 Likes Award

    Kitkatninja aka me, myself & I Moderator

    11,140
    555
    383

    Microsoft buys web comparison site Ciao for search strategy



    Microsoft plans to integrate e-commerce website Ciao into its search engine to accelerate its search strategy following failed talks with Yahoo.

    Ciao, sold by Greenfield Online for $500 million, is an online shopping site. It provides product reviews and price comparisons. It has over 25 million unique visitors every month.

    John Mangelaars, vice-president consumer and online at Microsoft EMEA, said the company is looking for ways of improving its Live Search in Europe following Microsoft's failure to acquire Yahoo.

    "Yahoo was a way of accelerating our search strategy. We will find other ways to accelerate it and this is one example," said John Mangelaars.

    Read the whole article here.

    -Ken
     
    Certifications: MSc, PGDip, PGCert, BSc, HNC, LCGI, MBCS CITP, MCP, MCSA, MCSE, MCE, A+, N+, S+, Server+
    WIP: MSc Cyber Security
porta2_tags:

Comments

    1. BosonMichael
      BosonMichael
      Ciao works so well, everybody knows about it and uses it! :biggrin

      Waitasecond... :unsure

      ...what's Ciao? :blink

      :rolleyes::p

      Another "quality" acquisition by Microsoft! :thumbleft
    2. Bluerinse
      Bluerinse
      ROFLMAO that's an excellent post BM :biggrin

    Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.