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Microsoft buys web comparison site Ciao for search strategy

Discussion in 'News' started by wagnerk, Aug 30, 2008.

  1. wagnerk
    Highly Decorated Member Award

    wagnerk aka kitkatninja Moderator


    Microsoft buys web comparison site Ciao for search strategy

    Microsoft plans to integrate e-commerce website Ciao into its search engine to accelerate its search strategy following failed talks with Yahoo.

    Ciao, sold by Greenfield Online for $500 million, is an online shopping site. It provides product reviews and price comparisons. It has over 25 million unique visitors every month.

    John Mangelaars, vice-president consumer and online at Microsoft EMEA, said the company is looking for ways of improving its Live Search in Europe following Microsoft's failure to acquire Yahoo.

    "Yahoo was a way of accelerating our search strategy. We will find other ways to accelerate it and this is one example," said John Mangelaars.

    Read the whole article here.

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    1. BosonMichael
      Ciao works so well, everybody knows about it and uses it! :biggrin

      Waitasecond... :unsure

      ...what's Ciao? :blink


      Another "quality" acquisition by Microsoft! :thumbleft
    2. Bluerinse
      ROFLMAO that's an excellent post BM :biggrin

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