DIY apps: Google's secret weapon in the battle of the smartphones

Now you don't have to be a geek to create an app...

It looks like the war between Google and Apple over the top spot for mobile platforms is about to hot up: the search company has unveiled new software which allows users to develop their own apps for its mobile operating system, Android. Best of all, Google’s App Inventor for Android doesn’t require any knowledge of programming language – which means ordinary people will suddenly have the power to make their own mobile apps. There’s no doubt the number of Android apps will rocket – but is playing the numbers game a winning strategy in the fight for smartphone users?

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