WDS Naming Issue

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I seem to have an annoying problem deploying WDS on a network. The scenario is as follows:

• Image is built on a reference machine in audit mode with all updates etcetera
• Computer is removed from the domain and restarted
• Sysprep is run with generalize and OOBE switches
• Image is captured to WDS server with capture image
• New machine is booted to WDS server from PXE with boot image
• The image captured is deployed successfully

The issue? The computer name it uses is grabbed from a completely random machine already on the network and subsequently knocks this machine off of the network.

What the heck?