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UK questioned on online ad system

Discussion in 'News' started by wagnerk, Aug 7, 2008.

  1. wagnerk
    Highly Decorated Member Award

    wagnerk aka kitkatninja Moderator


    UK questioned on online ad system

    The UK government has until the end of August to respond to a letter from the European Union about a controversial system which monitors web traffic.

    EU commissioner Viviane Reding has asked the UK government to clarify whether the Phorm system is in breach of European data laws.

    Phorm tracks users' web habits in order to better target ads at them and three UK ISPs are so far signed up to it.

    BT is due to begin a widescale trial of the service imminently.

    Read the whole story here, compliments to Arroryn for the find :)

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