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Skype launches in-call ads

Discussion in 'News' started by dales, Jun 14, 2012.

  1. dales

    dales Gigabyte Poster

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    Skype launches in-call ads



    In the kind of emetic doubletalk that can only be produced by highly-trained university professionals, Skype has justified its launch of in-call advertising by saying the move will let people “have meaningful conversations about brands in a highly engaging environment”.

    Admittedly, it’s proven devilishly difficult over the years to turn the popular free-but-proprietary-VoIP platform into a river of gold: first, its founders only struck a paying vein by selling to eBay, and now Microsoft is having a shot at “monetizing” Skpe.

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