Microsoft buys web comparison site Ciao for search strategy
Microsoft plans to integrate e-commerce website Ciao into its search engine to accelerate its search strategy following failed talks with Yahoo.
Ciao, sold by Greenfield Online for $500 million, is an online shopping site. It provides product reviews and price comparisons. It has over 25 million unique visitors every month.
John Mangelaars, vice-president consumer and online at Microsoft EMEA, said the company is looking for ways of improving its Live Search in Europe following Microsoft's failure to acquire Yahoo.
"Yahoo was a way of accelerating our search strategy. We will find other ways to accelerate it and this is one example," said John Mangelaars.
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