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Microsoft and Google Set to Wage Arms Race

Discussion in 'News' started by simongrahamuk, May 2, 2006.

  1. simongrahamuk
    Honorary Member

    simongrahamuk Hmmmmmmm?


    Microsoft and Google Set to Wage Arms Race

    Bill Gates, the chairman of Microsoft, described Google in an interview late last year as a worthy adversary, a company to test Microsoft's mettle. "This is hypercompetition, make no mistake," Mr. Gates observed.

    The rivalry between the companies is growing more combative, and with good reason: the outcome is likely to shape the future of competition in computing and the way people use information technology.

    A measure of how seriously Microsoft takes the challenge came last Thursday when it announced that its spending would rise sharply next year, about $2 billion higher than previous estimates. Much of the extra money, analysts say, is going to meet the threat from companies offering advertising-supported Internet services and software, led by Google.

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