A New York-based company has begun touting disposable DVDs that could radically change the way consumers acquire movies for domestic viewing.

If Flexplay has its way, rental and retail DVDs will be offered on a new type of disc the company plans to launch next month. The disc, dubbed EZ-D, is built of special plastics that become opaque when exposed to the air. Sold in air-tight packages, consumers have 48 hours to watch the movie before the DVD becomes a coaster.

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